Retail Analytics in an Amazon Era
Retailers big and small are looking for new and innovative ways to become more successful. Sometimes this takes the form of internal changes and process optimization, and other times in more customer-centric activities.
No matter which side of the equation you are looking at, retail analytics can have a huge impact on the success of any effort related to your retail business.
-The key benefits of retail analytics and why they're important
-Current major trends in retail analytics, including omnichannel marketing
-Challenges to effective retail analytics
-Tools to aid in the management of retail analytics
These concepts can be applied for businesses across a wide range of industries and sizes, and over time can help to create a better organization.
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