• Francesca Ling

Retail Analytics in an Amazon Era

Retailers big and small are looking for new and innovative ways to become more successful. Sometimes this takes the form of internal changes and process optimization, and other times in more customer-centric activities.



No matter which side of the equation you are looking at, retail analytics can have a huge impact on the success of any effort related to your retail business.


In this blog post on retail analytics written for our friends at Applied AI I dig into the following key topics for retailers interested in improving their practices - inside and out:


-The key benefits of retail analytics and why they're important

-Current major trends in retail analytics, including omnichannel marketing

-Challenges to effective retail analytics

-Tools to aid in the management of retail analytics


These concepts can be applied for businesses across a wide range of industries and sizes, and over time can help to create a better organization.


Have more questions about retail analytics? Want an article like this written for your business? Write to me at francesca@celikcreative.com